What is an Explainer Video?

An explainer video is an extremely popular and very successful online marketing tool; a video on your website, typically between 60-90 seconds long, that showcases your products and services to potential customers.

So why are explainer videos so popular?

With the sheer information overload that consumers are bombarded with each and every day it’s no wonder that attention spans are getting shorter, so a successful explainer video production is the perfect way to connect with and hook your audience, boost conversion rates and turn potential customers into actual customers.